The word Lonrho is spelled phonetically as /lɒnˈrəʊ/. The first syllable is pronounced with the short o sound as in "lot" and the letter n. The second syllable is pronounced with the rounded open-o sound as in "law" and the letter r. The third syllable is pronounced with the long o sound as in "row" and the letters r and o. This spelling represents the correct way to pronounce the word, which is the name of a former British African trading company.
Lonrho, short for "London and Rhodesian Mining and Land Company," is a British-based conglomerate that operated extensively in Africa during the 20th century. Founded in 1909, Lonrho initially focused on mining in various regions of Southern Africa, particularly Rhodesia (now Zimbabwe) and other British colonies.
Over time, Lonrho diversified its business interests to include land ownership, infrastructure development, agriculture, manufacturing, and other industries. The company played a significant role in the creation of major infrastructure projects such as railways, ports, and power generation facilities in several African countries.
Throughout its history, Lonrho faced controversies and criticism, particularly regarding its operations in apartheid-era South Africa and its alleged involvement in corrupt practices. However, its strategic business approach and extensive networks allowed it to maintain a substantial presence in Africa for many decades.
The company experienced significant changes in ownership and management over the years, which led to its gradual decline. By the late 1990s, Lonrho had divested several of its businesses and shifted its focus away from Africa. In 1999, the company changed its name to Lonrho plc.
Today, Lonrho plc, now known as Lonrho Africa, focuses mainly on investment and development in key industries within Africa, such as agriculture, infrastructure, and hospitality. The company aims to leverage its knowledge and experience on the continent to create sustainable economic growth and contribute to Africa's development.
The word "Lonrho" is an acronym that stands for London and Rhodesia Mining and Land Company. The company was founded in 1909 by British businessman and mining magnate, Sir Ernest Oppenheimer. "Lonrho" was derived from the combination of "Lon" for London and "rho" for Rhodesia (now Zimbabwe), the two key geographical locations associated with the company's operations.