The word "A-SI," often used in reference to the Asian continent, can be a tricky one to spell. Its correct spelling is actually "A-S-I-A," with the "i" following the "s." When pronounced phonetically, it sounds like "ey-shuh" with the stress on the first syllable. Using the International Phonetic Alphabet (IPA), it would be written as /ˈeɪʃə/. Proper spelling is important in communicating clearly and effectively, so it's worth taking the time to make sure you get it right.