ATAP stands for Advanced Technology and Projects, which is a division of Google specializing in innovative research and development projects. ATAP was initially formed by former DARPA director Regina Dugan and became part of Google's hardware division after the company's acquisition of Motorola Mobility in 2012. Unlike Google's other research division, Google X, ATAP focuses on creating tangible, marketable products within a limited time frame.
ATAP's main goal is to develop cutting-edge technologies that push the boundaries of what is possible in various fields such as electronics, software, and digital communication. The division operates on a project basis, typically lasting around two years, with each project having a specific objective or problem to solve. These projects range from wearable technology, modular smartphones, and interactive clothing to innovative user interfaces and advanced materials.
What sets ATAP apart from other research divisions is its emphasis on collaboration and rapid prototyping. Projects are designed to go through multiple iterations in order to quickly identify and address potential flaws or limitations. This approach allows ATAP to swiftly develop and refine new technologies, often resulting in products that are ready for commercialization.
ATAP's work has not only pushed the boundaries of technological innovation but has also yielded various commercial successes. Notable examples include Project Soli, which utilizes radar to enable touchless gesture control, and Project Jacquard, which transforms ordinary fabrics into interactive surfaces. Overall, ATAP serves as a driving force behind Google's ambition to create high-impact, consumer-facing technology that influences the way we live, work, and interact with the world around us.
