C.W. Post refers to Charles William Post, an American entrepreneur and founder of the Postum Cereal Company. Born on October 26, 1854, in Springfield, Illinois, he became a prominent figure in the early development of the ready-to-eat cereal industry.
Post established the Postum Cereal Company in 1895 with the goal of manufacturing and selling a coffee substitute called Postum. He later expanded the product line to include dietary cereals, introducing Grape-Nuts in 1897 and then Corn Flakes in 1907. These products played a crucial role in the popularization of breakfast cereals and set the foundation for the modern cereal industry.
C.W. Post's innovations and marketing strategies revolutionized the breakfast food sector, focusing on health benefits and convenience. He was known for his aggressive and effective advertising campaigns that promoted the nutritional value of cereal consumption. Post's success also led him to diversify his business interests, culminating in the formation of the Postum Corporation.
Despite significant accomplishments in his career, C.W. Post faced several challenges throughout his life, including health-related issues and personal difficulties that eventually led him to tragically take his own life on May 9, 1914. Nevertheless, his contributions to the food industry left a lasting legacy, with the products and marketing techniques he pioneered continuing to influence the breakfast cereal market to this day.