DBA, an acronym for "Doing Business As," is a term commonly used in the business world to refer to a fictitious or assumed name under which an individual or a company operates while conducting business. Also known as a trade name or a fictitious name, a DBA allows entities to carry out their business activities under a name different from their legal or registered name.
A DBA is typically sought by individuals or businesses that desire to operate and market their products or services under a name other than their own. By obtaining a DBA, individuals can establish a distinct brand identity or run multiple businesses under separate names without having to form separate legal entities. This allows businesses to engage with customers and promote themselves through an alternative name that may better reflect their business objectives or target market.
For instance, if John Doe wants to start a software development company called "Tech Innovators" without actually registering a legal entity, he can apply for a DBA in order to operate and advertise his services under that name. However, it is important to note that a DBA does not create a separate legal entity and simply serves as an alternative name for conducting business purposes.
Depending on the jurisdiction, the process of obtaining a DBA may involve registering the assumed name with the appropriate governmental agency or filing the necessary documentation at the local county or state level.