What is the correct spelling for GEICO'S?

If you're looking for the correct spelling of "Geico's", here are a few suggestions: 1) Geico's (with an apostrophe) if referring to something belonging to Geico, 2) Geico (without the apostrophe) if simply referring to the company and 3) Gekko's (similar sound) if it's a mistaken reference to the Geico gecko.