Pronunciation: [nˈa͡ʊ nˈa͡ʊ] (IPA) 
The spelling of "now now" can be confusing, as it contains two identical words. However, in South African English, "now now" is used as an expression to convey a sense of urgency or impatience. The correct pronunciation of "now now" in IPA is /naʊ naʊ/. The first "now" is pronounced with the same sound as in "cow", while the second "now" is pronounced in the same way as the first, creating a repeated syllable effect.
"Now now" is a colloquial expression that is generally used in informal contexts. It can be interpreted as a way to convey a sense of urgency or impatience over a situation or request, but with a slightly admonishing tone.
The phrase "now now" is often employed to emphasize the need for immediate action or resolution. It implies that the speaker expects the listener to address a matter promptly or without delay. This term can also convey a sense of displeasure or annoyance, as it suggests that the speaker has been waiting or expects a quicker response than what has been provided so far.
Furthermore, "now now" can also be employed in a comforting or reassuring manner. In this context, it can be used to assure someone that their concerns or fears will be taken care of promptly. It implies that the speaker acknowledges the urgency and importance of the matter at hand and wishes to provide reassurance that appropriate actions will be taken.
Overall, "now now" is a versatile phrase that can convey various meanings depending on the context and tone of its usage. It can express urgency, impatience, annoyance, or even comfort and reassurance, making it a nuanced expression employed in casual conversations.
