Pronunciation: [ˌɑːtˌiːbˈiː] (IPA) 
The spelling of the acronym "RTB" is quite straightforward. It consists of three letters: "R," "T," and "B." The IPA phonetic transcription of "RTB" would be /ɑːrtiːbiː/. The "R" is pronounced as the vowel sound in "car," the "T" as the consonant in "time," and the "B" as the consonant in "boy." In terms of meaning, "RTB" can stand for various phrases, including "real-time bidding" and "return to base."
RTB stands for Real-Time Bidding. It is a term used in digital advertising and refers to the process of buying and selling ad impressions in real-time through an auction-based system.
RTB allows advertisers to bid for and purchase individual ad impressions, targeting specific audiences based on various parameters such as demographics, interests, and browsing behavior. This enables advertisers to display their ads to the most relevant and valuable users, increasing the chances of conversion and maximizing return on investment (ROI).
In the RTB process, when a user visits a website or an app, an ad space becomes available for auction. Advertisers then participate in a real-time auction where they submit bids for that specific ad impression. The highest bidder wins the auction and their ad is instantly served to the user's device. This whole bidding process occurs within milliseconds, allowing for a seamless and efficient transaction.
RTB relies on programmatic advertising technology, where algorithms and automated systems handle the bidding and ad serving process. This eliminates the need for human intervention and enables advertisers to optimize their ad campaigns in real-time, based on performance metrics and user data.
RTB has revolutionized the digital advertising landscape, offering advertisers greater control, enhanced targeting capabilities, and increased transparency. It has also benefitted publishers by providing them with the opportunity to generate higher revenue from their ad inventory.
